Posts Tagged ‘marketing’

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Using Social Media to Promote Your Music. Part 2 – Where to Begin

October 5, 2010
5 Ways to Cultivate an Active Social Network

Image by Intersection Consulting via Flickr

As covered in part 1 there are numerous forms of social media that can be used in a variety of ways. Each has its own strengths and weakness and it is not always necessary to use all forms, rather concentrate on a few that fit you and your situation best.

It is important that before you begin you have devised a strategy and outlined what you want to achieve. This can be numerous things. Maybe you want to increase your profile in the local area, or promote upcoming events.  Initially focus on one or two of these key goals, making sure not to over complicate your message.

List what resources you have to use to aid your promotion. Do you have band artwork, audio tracks, video and an EPK? If you do not have the later this is your fist priority (see our guide). These various mediums can be used to promote your work.

After setting out your goals and evaluating your resources you able to review the social media options and choose those that best fit your needs.

If you are a beginner it is advisable to begin with Facebook as it allows you to use the most varied amount of promotional materials in the simplest way. Chances are you already have a Facebook account with links to your friends and family. By creating a ‘Like’ page for your music these contacts can help by being advocates for you and your work, spreading the word to their networks. Below is a video that details the advantages of promoting on Facebook and how to go about it.

As a musician it is also important you have a Myspace page. Myspace can act as an online EPK. With the number of musicians and music professionals using this site it is a good idea you have at least a basic presence.

The key thing to remember when starting to promote your music using social media is to be focused. Start using one or two networking sites and build from there. It is better to build and maintain one quality network presence than numerous poorer less maintained ones. As your networks grow it becomes easier to expand into other forms of social media and begin to cross promote with these networks.

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Music NL Recognizes two of our Valued Volunteers

September 14, 2010

Wreckhouse Jazz and Blues is delighted that two of our volunteers have been nominated this year for the “Volunteer of the Year” award from Music NL. Our congratulations go out to Anna Power and Ashley Collins.

Anna Power has been a volunteer with Wreckhouse Jazz and Blues for over four years fulfilling numerous roles during festival time. She is also an avid volunteer with numerous other organizations in St. John’s including the Girl Guides and Beavers, Festival 500 and the Newfoundland and Labrador Folk Festival.  Anna was one of our “Volunteers of the Week” in March.

Click this link to read the volunteer of the week article about Anna Power

Ashley Collins is also a long time volunteer with Wreckhouse Jazz and Blues and an avid participant in the St. John’s music scene. She is a promoter of music in Newfoundland through social media marketing and this year started her own business, Universal Language promoting artists such as Chris Kirby, Jerry Stamp, and Shawn Beresford,

Ashley Collins social media marketing business Universal Language

Congratulations once again from Wreckhouse Jazz and Blues and thank you to you all our volunteers for their contributions.

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Universal Language Launches Friday, April 30th

April 27, 2010

WJB Volunteer Ashley Collins is celebrating the launch of her social media marketing business this Friday, April 30th with a songwriters’ circle and live show at the Fat Cat Blues Bar. The business, dubbed Universal Language, coordinates online promotions for such local artists as Chris Kirby, Shawn Beresford and Jerry Stamp. Universal Language will manage internet resources such as facebook, myspace and twitter accounts, demonstrating the power of these new mediums in the world of Jazz & Blues today.

Ashley Collins-Long

After 1½ years of coordinating social media on a volunteer basis for Kirby, Ashley was convinced to take on the responsibilities full-time and branch out to other musicians and performers. The potential for growth is also great, as artists rely more and more on social networking media to promote their performances and recordings. Wreckhouse Jazz & Blues is proud to support Ashley in her endeavors as we work together to sustain the jazz & blues community in St. John’s.

The Universal Language launch this Friday will feature a songwriters’ circle at 9:30 with Chris Kirby, Jerry Stamp, Shawn Beresford, Cody Westman, John Cossar and Bryan Oram. Later that night you can catch a showcase featuring Harvey Klok & the Second Hand Band followed by a full set by Chris Kirby & the Marquee + guests. You can find out more about Universal Language and what it can do for you by visiting its website, www.uni-lang.com.

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