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Using Social Media to Promote Your Music. Part 1 – An Introduction to Social Media Sites

September 14, 2010

Traditionally promoting your music has involved frequent gigging and postering, and although this still plays a huge role in promoting your music there are many other ways to get yourself out there. As people spend more and more time on-line,  the Internet is becoming more and more important in music promotion.

Before you embark on promoting your Music online it is important that you have an EPK (Electronic Press Kit). If you do not have an EPK you should read our artice “A Guide to EPK’s and Artist Promotion” . Having an EPK ready is important as it is effectively your musical resume which will give people information about who you are and what you do.

One of the main benefits of social networks are that they help your audience feel more connected and close to you, giving them a stake and therefore a real interest in what you do. But what is social media below is a video that explains social media in plain English.

Each social network and platform has its own distinct benefits and disadvantages and not all will be useful or necessary in promoting yourself. We shall begin by looking some of the major mediums and provide information on what they are and how to use them.

Myspace

Although Myspace is no longer the most popular social networking site it is still immensely popular with musicians. This is due to the ease of page customization, the ability to add music, videos and the established network of music industry professional that use the site. Below is a video that gives a brief description of social networks and how to use Myspace.

you can view our Myspace page at http://www.myspace.com/wreckhousejazzandblues

Facebook

It is rare today to find someone who does not have a Facebook account. Facebook is a site where you create a personal profile.  You are now able to link to friends and colleagues. The idea of the site is that it allows you to keep in touch with people you know by posting photos, making comments and sending messages within your network. It is also a way of getting back in touch with people that you have lost contact with or of  extending your social circle. With Facebook you are also able to create “like” or “fan” pages dedicated to whatever ever topic you like. People will then become “members” or “like” that page to keep up to date with the latest news on that subject. Below is a basic guide on using Facebook with an overview of what is offers;

Visit the Wreckhouse Jazz & Blues Facebook Page

Twitter

Twitter is a micro blogging site where you can post text and links no longer than 140 characters. You are also able to post pictures (through links) through services such as twitpic.

With Twitter you follow people and have followers meaning people whose posts (tweets) you see and those who see your posts. In effect, the more people who follow you the further your message is going.  Below is a video on giving a basic guide of what twitter is and how to use it;

You can visit our twitter feed at http://twitter.com/WreckhouseJazz

WordPress/Blogger

WordPress and Blogger are sites where you can create a free blog. A blog is essentially a basic form of a website where you can post articles, photos, video and comments. The site you are on right now is the Wreckhouse Jazz and Blues blog, and as you can see a large number of different items have been posted to it. What Workpress and Blogger offer is a free website address, a content management system (CMS) to allow you to post what you want and provide you with a limited amount of  webspace to upload picture, video etc. By having a blog you are able to destribute information in more detail than many of the other social mediums listed. Below is a basic guide detailing what blogs are and what they do;

Visit the main page of our blog at https://wreckhouse.wordpress.com/

Flickr

Flickr is a website that allows you to post photographs and video to your profile on their site. Within the site you can join groups and networks, just like in many of the other social networking sites. This is a great place to post pictures of yourself as a form of promotion. Below is a basic guide on how to use Flickr;

Visit our Flickr page http://www.flickr.com/photos/wreckhousejazzandblues/

Newsletters

Newsletters are a great way to keep  your fans up to date with the latest information and news about you and your music. Although newsletters are not strictly classed as social media they do work incredibly well with many of the social media mentioned before. Newsletters can be sent to the email in boxes of subscribers as often as you require and provide a very targeted for of advertising. Newsletter can channel people to your other forms of social media and promote your up coming events.

In future weeks we will cover in more detail these sites and give advice on which will meet your needs.

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One comment

  1. […] covered in part 1 there are numerous forms of social media that can be used in a variety of ways. Each has its own […]



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