Archive for June, 2010


Week 15 of our Festival Pass Giveaway. This Could be Your Week!

June 23, 2010

It’s week fifteen of the great Wreckhouse Jazz and Blues giveaway contest! This week’s contest prize is a 2010 Wreckhouse International Jazz and Blues Festival Pass and a copy of “Guts & Garbage” by Kirsten Price Week fourteen’s contest winner is Elaine Wychreschuk. Elaine wins a 2010 WIJBF Pass and a copy of “Into the Dirt” by Thom Swift Trio. Congratulations to Elaine and thank you to all entrants.

The answer to last week’s question was Electronic Press Kit To win the a 2010 festival pass and CD this week you have to answer the following question: Can you name the three outdoor venues to be used during this years festival? (As posted on the WJB blog).

Email your answer to

Keep up to date with the latest news from Wreckhouse Jazz and Blues; •

Thanks to all the people who have signed up to our social networking sites as well as the newsletter. Winners of week fifteen’s contest will be drawn at random on Tuesday June 29th. Contest details and winners will be posted on our blog ( Good Luck! We look forward to hearing from you!

NB: Unfortunately, we are only able to offer this contest to residents of Canada.

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Volunteer of the Week: Gail Lidstone

June 22, 2010

Each week, WJB profiles one of its volunteers as part of its commitment to recognizing all their selfless contributions to our cause. This week, our featured volunteer is Gail Lidstone.

Gail’s passion for volunteering shows! Last year may have been her first year volunteering at the Wreckhouse International Jazz & Blues Festival, but we must have made an impression, because she has put in an effort to make sure we had her on our list for the upcoming 2010 Festival (now just three weeks away). We look forward to her help again this year as a ticketing agent, merchandise vendor, and information representative.

Outside of the Festival, Gail’s volunteering portfolio spills over with patriotism and hometown pride. Each year, she helps out with the Canada Day celebrations and recently she assisted with the Olympic torch relay it passed through our community. Additionally, Gail is an Ambassador with Cruse NL and a volunteer at the St. John’s Folk Festival and Festival 500.

In her spare time, Gail enjoys singing with the choir, walking and reading. At 65, Gail has retired after a 29-year tenure at Memorial University.

Hope to see you at the 2010 Volunteer Rally tonight, Gail! You are this week’s Volunteer of the Week!

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Sponsor of the Week: Rogers

June 22, 2010

The 2010 Wreckhouse International Jazz & Blues Festival would not be possible without the support of our corporate and media sponsors. To show our appreciation for their support, Wreckhouse Jazz & Blues will be showcasing a different sponsor each week. This week’s sponsor of the week is Rogers.

Rogers can fulfill all communications needs, be it Cable television, Internet service, wireless phone or home phone. What is sometimes overlooked is the role Rogers plays in the community.

Since opening for business in Newfoundland, Rogers has donated thousands of dollars to area charities, foundations and non-profit organizations across the island. A significant portion of their community investments has gone to support educational programs and projects focusing on children.

The local music scene has also benefited from Rogers generosity. In April, Rogers was a major sponsor of the 2010 Juno Awards, which highlighted the musical culture of Newfoundland and Labrador. Ken Marshall, President (Atlantic Region) for Rogers was Chair of the Host Committee and was a key organizer of “Ruckus on the Edge”. He and his team created a memorable and highly entertaining JUNO Awards week in St. John’s.

The partnerships between Wreckhouse Jazz & Blues and its sponsors are all special. However, Rogers has gone the extra mile for this year’s Festival by committing to a Presenting Sponsorship! This contribution has made the 2010 Corporate Sponsorship Campaign the most successful ever for Wreckhouse Jazz & Blues, and Rogers now owns the title of the largest single corporate sponsor in our organization’s history. We look forward to a long and prosperous relationship for both our organizations.

WJB would like to acknowledge and express gratitude for the contributions of Rogers, the Sponsor of the Week!

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Calgary venues come to the rescue after Jazz Festival Cancelled

June 22, 2010

It is with sadness that we share the news that the 2010 Calgary Jazz Festival has been officially cancelled.
As a major supporter of Jazz in Calgary – and across the Prairies – we would like to share the events of this week that are still scheduled to take place.
We applaud the venues that have stepped up to the plate to proceed with the shows as planned. We encourage Calgarians to support these great venues and come out to support live music: To view the line up guide read the full press release from Chronograph Records

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Promoting Your Music: The Trent Reznor Case Study

June 21, 2010

by Simon Miminis

Trent Reznor

Today we continue with part two of our look at music marketing by focusing on an artist who has created an extremely effective business model for musicians. Trent Reznor has worn many hats be it as the lead singer of his successful alternative rock group Nine Inch Nails or his experience as a Sub Record Label Executive. Today we’ll focus on his experience in the music business and his creation of an innovative and successful music business model that can be applied to any band or artist.

CwF + RtB = Success:

Reznor’s business model revolves around this concept: “Connect With Fans” and “Reason To Buy”. If you want your fans to buy your music you must fulfill these two basic requirements. By connecting with your fans you amass brand loyalty and by giving them a reason to buy you make it easier for your fans to justify spending money on your product. Reznor accomplished this in several ways. Let’s begin with part 1 of our formula.

Connecting With Fans:

Your fans need to feel special, they need to feel involved with the artist in some way shape or form. By connecting with them you gather their support which helps set you up to launch your music venture when you have a product to sell. Reznor began doing this through several means: He would leave USB keys in venues before his performances that included tracks from his upcoming CD along with links to his website (something like an indie scavenger hunt) for fans to find after shows. He also released band tour T-Shirts containing hidden anagrams that when put together and googled by fans led to a website containing a virtual game created by Reznor for his fans.

Apart from these more elaborate ideas he also garnered fan loyalty by giving away much of his music for free as high quality downloads (or lower quality MP3’s). Not only that, but in the past he has also released free live uncompressed video footage of some of his shows available to his fans through his website to edit and compile as the fans wish. He did the same with tracks from one of his albums by releasing the raw uncompressed tracks for download through his site allowing fans to remix and edit the tunes as they desired! Apart from releasing this sheer amount of free content Reznor also has forums and blogs on his website allowing fans to connect with one another, share footage from shows and discuss the group. By connecting with his fans in this way, as well as helping them connect with one another, he has been able to successfully create hype around his band, amass fan loyalty and attain free promotion through his already existing fans by allowing them to share Nine Inch Nails content for free all around the world, which leads us to part two of the formula…

Reason To Buy:

These days simply selling your CD might not cut it. Reznor has shown us through his business model that a little bit of creativity in your product can go a long way. For example, when Reznor released his album “Year Zero” on CD it was manufactured so that it would change color from Black to White as it was played on a CD player revealing a web address for a virtual game Reznor created for his fans. Furthermore, When he released Ghosts I-IV (a collection of 36 brand new Nine Inch Nails songs) he gave fans options for purchasing his music instead of forcing them all into one product. For example, He allowed fans to download the first 9 songs for free and distribute them legally. For $5.00 you could buy all 36 new songs along with a 46 page PDF. For $10 fans would receive a double CD set and a 16 page booklet, for $75.00 Reznor sold a Deluxe package that included the CD with many extra goodies all enclosed in a nice box and finally, he had his Ultra Deluxe Limited Edition Package that included a CD, DVD and Blu-Ray disc as well as a booklet and other goodies that all came in a nicely designed box signed personally by Trent Reznor. Most importantly of all, the Ultra Deluxe package was produced in very limited quantities (only 2500 made) which added rarity and value to the package and music (they consequently all sold out in less than 30 hours!). Trent ended up bringing in close to 2 million dollars in 1 week by connecting with his fans and giving them a reason to buy. Even though the album was initially free it managed to sell extremely well and became Amazon’s #1 best selling album of that year!

In summary, Trent has managed to create a business model that negates DRM, Lawsuits and even copyright. This model allows musicians to connect with their fans and give them a reason to buy while embracing the power of the internet and using free distribution as a positive advantage rather than a negative loss in revenue. It no doubt represents the future of the music business model for today.

So why not take a page from Trent and try out some of these guerilla marketing tactics? Who knows, maybe you’ll be benefiting sooner than you think.

For more information feel free to check out an interview with Trent Reznor on and a business conference presentation given by Michael Masnick on Trent Reznor’s business model which is posted below.


Brad Jefford Trio to Play at the Rose & Thistle With Special Guest Jammers

June 21, 2010

Brad Jefford Trio+ Live at the Rose and Thistle

Friday July 2nd
Start time: 9:30pm

Brad Jefford- Guitar
Josh Ward- Bass
Andrew McCarthy- Drums
Terry Campbell- Trumpet

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Map of the locations for the 2010 Wreckhouse International Jazz & Blues Festival

June 17, 2010

Zoom in and out for more detail.

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